Breaking up Content: Let me ask you something. How much content do you receive on any given day? It’s a lot.
We are bombarded by articles, social media posts, emails, podcasts, videos, etc. We come across a lot more content than we could consume any given day. And the chances are that a lot of it is good stuff.
Breaking up Content: As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we want to read, watch.
And that’s why it is essential to break up your content and make it easy for your readers to scan through it.
If you can’t show them at a glance what the post is about, chances are pretty good that they’ll move on to something else.
Here are a couple of different things you can do to break up your post and make sure it’s easy to scan.
Use Headlines and Sub-Headings
Take a look at this post. Do you see how I’m breaking the different elements of making a position comfortable to scan down into subheadings?
You can do the same with your blog post. Think of the outline of your post. Each point in your plan could be a subheading. Start with those and then fill in the content.
Or if you prefer, start with the content and then go back and add the subheadings.
Create the material and work in whichever way works best for you. The only important thing is that they are there before you hit publish.
Keep Your Paragraphs Short
Reading online is a lot different than reading something on paper. Books, newspapers, and magazines can get away with long paragraphs. Online it’s a different story. The text is harder to read on digital devices, and our attention span keeps shrinking.
One of the most practical things you can do to keep your readers reading is to keep your paragraphs and sentences short. Don’t make it much longer than three or four lines.
Use Lists and Bold Important Key Terms
Next, you want to go through your content and see if there’s anything you can present in the form of a list.
And let’s not forget about other formatting options. Bold critical key terms, italicize them or underline them for emphasis. All of these format options make it much quicker and easier to scan a piece of text and figure out what it’s about without having to read every single word.
Pull Them In With Graphics
Last but not least, let’s talk about graphics. A picture is one of the best ways to convey within seconds what your blog post is about and generate interest.
Just scroll through your Facebook feed and look at what’s getting your attention.
How about browsing through Pinterest? Images hook you and grab your attention. They are also an excellent way to break up long sections of text. Make sure you use them to their fullest advantage.
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