Search engine optimization is the process of improving your website so that the search engines, such as Google and Bing, have a greater likelihood of displaying the given site for a keyword search related to the topic of the website.
Businesses and website owners want to achieve top rankings via search, so more targeted visitors come to the site.
There are different aspects of searching engine optimization, an essential being separating two sets of factors. The two primary sets of elements are an on-page optimization, with the other being off-page optimization. In this article, we’ll examine on-page factors in more detail.
In on-page optimization, the factors that are being considered and improved for search visibility to actual adjustments and modifications made on the website.
On-page factors include such items as meta tags, meta descriptions, the actual on-page content, the page title, and URL to name a few.
Meta tags and descriptions are keywords and brief descriptions that are in the site’s code. This meta-data is used by the search engines, as they explore newly created or updated content.
This actual process of crawling the web and noticing changes and new information is called “indexing.”
Indexing allows search engines to include the new web pages and websites as well as updated items in cyberspace. The metadata is useful to the search engines for making sense of what these sites are about and which keywords are related.
The content on a website, including the keywords that appear on the site, is relevant, provide further evidence and content to the search engines so that it can help determine how the web pages and site are related to the keyword searches.
Fresh content, new information and proof of actual changes being regularly made help websites get noticed more often and found by Google and Bing. One reason blogs tend to do well in search rankings they are accessible to search engine optimization.
The actual URL can give an indication of what a given web page is about to the search engines.
If the name of a page is “services.html” and this page is at the domain “abcpluming.com” then the full URL gives clues that this page is about “plumbing services” and the context of the content at that page, along with the metadata and other elements should support this.
In a nutshell, that’s how on-page search engine optimization works. Ideally, these different aspects of every web page and website provide a string of clues that help the search engines understand what the page is about, what keywords it’s related to, and how relevant content rich it is related to a given search.
Search engines change their rules quite frequently, and it is important to keep yourself up to date. There are numerous forums and blogs on the net that regularly post information on the latest changes.
Subscribe to informative newsletters or join relevant forums, so you will know what changes are in the wind.
Search engine optimization (SEO) can be complicated, following these few simple steps will provide the basics for getting started.
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