Let's talk about email list building, or more specifically why you need to build an email list in the first place.
It doesn't matter what form your online presence takes - be it blogging, creating video content, running an online store or growing a social media presence - any online business can benefit from having a email list and focusing on increasing your subscriber base.
Most importantly though, email marketing converts better than any other form of marketing, and it's the main reason why all your other marketing efforts should focus on growing and expanding your list.
In other words, the menu allows you to make a living from your online business. And it's also a safety net. Let me explain.
Things happen. Facebook decides to close your account, your website may get hacked and a lot of the content lost, search engines may one day decide they no longer love you and stop sending you free traffic.
Murphy's Law holds right, even on the web…. Anything that can go wrong will eventually go wrong. But if you've focused on building a list, you always have a way to recover.
Plus, you have a chance to get to know your readers better. You can build a relationship with them through the daily or weekly emails you send to them (as well as their replies). You start to build trust with your audience.
Email List: Why is that important? Because once you have earned that trust, they will gladly take you up on the offers you sent them via email. And provided you treat your email list well and share great stuff, its sustainable.
You can make suggestions for things they want and need repeatedly.
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