Building your list with Social media sites like Facebook, Twitter, Instagram, Periscope, Pinterest, etc. are a great place to find your target audience and get in touch with them. Often, we focus on building engagement with readers there and then work on getting them back to our blog.
Social media sites, however, are also a great place to make your list. And with that, it's easy to get back in touch with them even when your favorite social media site changes its algorithm and your audience suddenly no longer sees all your posts.
The benefits of focusing on building your list with social media don't stop there. Growing your list and getting them on there early, then allows you to direct your readers wherever you want them to go. Got a blog post that could use some comments, interaction and social media love?
Email a link to your blog post. Got a pin that could use an extra boost, send your readers there and encourage them to re-pin.
Got a Facebook post that's on the verge of going viral? Email your list about it and ask them to like, comment and share.
Now let's talk about how you can go about building your list of social media activity.
The first thing you want to do set up a dedicated opt-in page. It's a simple page on your blog or website that's set up for the sole purpose of convincing readers to sign up for your list.
If you want to get fancy, you could even set up a different opt-in page for each social media page and customize your content to those audiences.
But let's keep it simple for now and create just the one page you'll use everywhere.
Next, log into your social media profiles and either add or replace your regular website URL with the new opt-in page URL.
That along will start to send a beautiful little stream of social media traffic to this page and grow your list.
As readers check out your profile, the idea is that they click-through to learn more about you and your blog and end up on your list.
How to integrate building your List with Social Media
Finally, make it a habit to regularly invite your social media followers to sign up for your list.
Try various approaches. One week, you may highlight a benefit of being a list subscriber.
Next, you may give them a glimpse at an email that will go out the following day, inviting them to sign up, so they don't miss it. Or offer them an exclusive coupon or offer that will go out to newsletter subscribers only.
While building your list with Social media, try a few different types of posts until you find what works well on making your list
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