Authority in your Niche: One of the reasons to produce and share content that you've created is to become an authority in your niche.
As an authority in your niche, you will get a certain amount of respect, which leads to more traffic due to your perceived expertise.
But, to become an Authority in your Niche, you must start at the beginning.
Shoot for blogging on your website at least twenty times per month.
Blog about many focused topics, starting from a beginner's perspective and working your way up over the next year to a more advanced view.
Also, guest blog strategically on websites that market to your audience. Blogging often is the best way to get traffic to your site.
Write and distribute articles about your niche on topics your audience would be interested.
Find online and offline magazines in which to contribute as an expert in your niche.
If you submit a compelling article your submissions will be used. Whether online or offline, this type of content helps establish you as an expert to the public.
Let the local and national press know that you're a resource they can call on when they need a quote about your niche.
You can do this in a variety of ways, such as sending email to reporters when they write about your niche, making blog comments, and using a service like HARO (Help a Reporter Out).
HARO is a way that you can sign up to be a source to qualified reporters on any topic you choose. There are free and paid opportunities.
You want to be very careful about contradicting who you are across accounts.
Ensure that you mostly say the same thing on each social media account but in different ways based on the type of social media account.For instance, LinkedIn is more business and buttoned up, while Facebook is more social - more like an after-hours business event.
When you do something exciting in your business, whether it's publishing a book, having a webinar, or conducting an interview for a radio show or podcast, send out a press release.
Press releases are an excellent way to get online back-links to your website, but they're also a unique way to get in print.
A perfect way to get your name out there is to form a joint venture with another expert.
Perhaps you know an expert who markets to your audience but performs or creates a complementary service or product.
Seek to do something with that person such as a webinar, podcast show, or jointly write an informative eBook.
Authority in Your Niche: Finally, it's important to work on yourself and your knowledge of the area you want to become an expert in. Malcolm Gladwell, in his bestselling book, Outliers:
The Story of Success, surmised that it takes 10,000 hours to become an expert on any topic. Seek to keep learning as you become a real expert.
You don't have to wait until you've spent 10,000 hours to start presenting yourself as an Authority in Your Niche.
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